Tata Motors Case Study



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1 PRESENTED BY: ARNAV DUTTA-06 PALLAVI ARUN - 17 HARSHIT SULTANIA-10 SHUBHAM GOPALKA-43 DEVIKA MEHRA-28 PRINCE ASATI-19 TARUN RAUTELA-20 ROBIN MALLICK-39 ETOP for Tata Motors Emerging threats Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage Sustainability and environmentalism could mean extra costs for this low-cost producer This could impact its competitive advantage Major challen
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  1 PRESENTED BY:ARNAV DUTTA-06PALLAVI ARUN -17HARSHIT SULTANIA-10SHUBHAM GOPALKA-43DEVIKA MEHRA-28PRINCE ASATI-19TARUN RAUTELA-20ROBIN MALLICK-39  ETOP for Tata Motors 2 Emerging threats  Havelowcostadvantageoveritscompetitors,oncethecompetitorsfindoutthelowcostproductionmethodologythentherewillnocompetitiveadvantage  Sustainabilityandenvironmentalismcouldmeanextracostsforthislow-costproducerThiscouldimpactitscompetitiveadvantage  MajorchallengeforTATAmotorsistherisingpricesof steel,Aluminumandplasticwhichisheavilyusedinvehiclemanufacturing  ETOP for Tata Motors 3  L ow safety standards can impact the sales  Despite buying the Jaguar and L and Rover brandsTata has not got a foothold in the luxury car segmentin its domestic, Indian market







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