Mckinsey 20141119 EBF Digital Strategy McKinsey



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  McKinsey DigitalStrategic principles for competing in the digital age Paul Willmott | November 19, 2014  McKinsey Company1 Key trends are shaping the digital landscape PRICEPRESSURE 01 UNEXPECTEDCOMPETITION 02 WINNERTAKES ALL 03 TALENTMISMATCH 04 GLOBALIZATION AND CENTRALIZATION 06 PLUG ANDPLAY 05 RELENTLESSREINVENTION 07  McKinsey Company2 01 Price pressure TRENDS Mobile research in EU Share of respondents, percent Other26In store31 At home75 5911 Prof review site26Same store website33Social NetworksMobile Coupon site13Take photos14User review site15Videos on productBarcode10Mobile SearchFamily / friends21Price comparisonsite/tool24 Other store’s website 25 Where doing mobile research?What type of research done? TransparencyCommoditizationDisintermediationNiche players